●   To remind the public (in this day and age of abbreviations and acronyms) of the rich vocabulary in Shakespeare’s works. Available to all of us, this vocabulary enlivens our everyday speech. To speak well, we need dialogue that stretches our vocabulary, diction, enunciation, grace, and even physical stature.  In other words, poise, charm and panache!

●   To relate the relevance of Shakespeare’s messages to modern day problems and world issues, exploring human values, cultural diversity, and the human condition -- with all of its strength and frailties.


Therefore: 

To foster a greater appreciation of the spoken word and enrich the community at large,

by helping teachers to engage their students in the study of Shakespeare,

and helping students gain an deeper appreciation of just how cool Shakespeare was and is.